• Your attention is specifically drawn to clause 11.1 of the Conditions.
• You shall ensure that the presentation of the Brands shall be consistent with Aelyseé’s own use of the Brands in comparable media.
• Do not: change the proportions, positioning, or colors of the Brands (which includes the Aelyseé and the Aelyseé text forming part of that logo); adapt the Brands into any other logos; reproduce the Brands on any packaging or products; use any Brand (including the Aelyseé logo) on any bricks and mortar retail fascia or window signage, unless provisional design imagery is presented and fully approved in writing by Aelyseé Head Office; Aelyseé reserves the right to request changes or removal at any time unless approved; or use any combination of Aelyseé brand colors within any website/digital design selling Aelyseé toys nor on any physical usage, including but not limited to retail fascias, packaging items, or merchandise items sold alongside Aelyseé designs.
• Aelyseé may provide you with additional written guidelines for the size, typeface, colors, and other graphic characteristics of the Brands from time to time, which shall be deemed incorporated into these guidelines.

• Your attention is specifically drawn to clause 10.1 of the Conditions.
• You are only entitled to retail products via those eCommerce platforms/websites and physical retail outlets set out in the relevant approved Order.
• You shall prevent digital false advertising of Aelyseé products to avoid consumer misinterpretation, for example: the size of the item which is being advertised in relation to the item they will receive upon purchase, or whether the image contains a book and a toy, but does not clearly state that ‘items are sold separately’.
• You must ensure that you comply with your obligations at law when selling online (and advertising Aelyseé products online), including the Consumer Rights Act 2015.

• Your attention is specifically drawn to clause 10.1 of the Conditions.
• You must not sell Aelyseé products on any third-party platform including social media, Whatsapp groups, or any similar platform.
• Stockists must not knowingly sell Aelyseé items to a person or company who intends to sell on, using such associated third-party platforms. As a reminder, you are authorized to sell directly to consumers (and not wholesalers, resellers, or retailers) only.
• You must not request Declarations of Conformity on behalf of your customers - please redirect them to an Aelyseé Head Office representative.

• Your attention is specifically drawn to clause 10.4 of the Conditions.
• You must not disclose, forward, or share any imagery or information of any of our new collection launches on any social media platforms or public forums before the specified Aelyseé launch date.
• You must not share any internal emails or communication exchanged with Aelyseé Head Office or a representative directly on to your social media platform.
• You must not set up accounts that include the name of any Brands (including the word “Aelyseé”) or “aely” in the handle/account identity.
• We ask stockists to respect in any communication or social media post, the uplifting and playful spirit in which our toys were created.

• You acknowledge and agree that such assets are the copyright of Aelyseé and if made available to you, Aelyseé is doing so at its absolute discretion (which it may revoke at any time).
• You shall not pass on any digital assets to any 3rd party for usage.
• You must not use any Aelyseé intellectual property (including any Brands) in connection with, or as part of a replica or similar product and/or sale of non-Aelyseé products.
• If you are creating your own digital assets for eCommerce purposes, we ask that you:
• Take care in the presentation of the product; eyes are fully identifiable; fur is shaken out, and color is depicted on screen as per in real life.

In-store Merchandising

• Hanging kimbles should not be added to merchandise our products, where it can be avoided; any designs that are intended to be hung will come with a method by which it should be hung.
• Please do ask if you would like to receive any Aelyseé best practice visual merchandising guidance.

Consumer Experience

• Stockists must manage and take responsibility for the customer service facing relationship with the consumer in relation to your Aelyseé sales, seeking advice and guidance from Aelyseé when necessary but not relinquishing partnership responsibility.